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Showing posts from December, 2011

Nonprofit Viral Video Success - A Guide

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There's quite a lot that nonprofits, activists, community workers and creative people can learn from corporate media and advertising in order to make a well-meaning video "go viral."  Much of the advice on viral video is common sense. Follow these simple steps in order to promote your viral video: include a link or preview of your viral video in all your emails; find out where your supporters and communities of interest are; learn about the social and ethical preferences of your viewers; take part in relevant social media conversations and mention your viral video; respond to popular and relevant videos with similar themes; choose an eye-catching thumbnail - remember that this is what will show up in search results; link to a popular event - and release your video to 'correspond' with news items; use keywords from popular events to help people to 'stumble upon' your viral video; post a personalized thought-provoking message